Objectives
Start with the campaign you want to run. Darwin helps define the deliverables, budget, timeline, and usage rights, then finds creators who can do the work. Review the scope and terms before production begins.
Case studyHow Darwin works
How Darwin works
for UGC Managers.
Audiences
Describe who the content needs to reach. Your agent looks for creators whose work fits your audience and product, from everyday routines to product demonstrations. Compare relevant experience and creative approaches in one conversation.
We’re launching a high-protein snack.
Questions
Work through the details that shape the campaign: what to show, where the videos will run, which rights you need, and what counts as done. Darwin carries those answers into the brief and keeps the work connected to the goal.
I’d like to compare creators for this campaign.
What is your goal?
Define your goal
A snack brand is preparing a high-protein product launch. The team needs one hero video, three cutdowns, and raw footage within two weeks.
The content should introduce the product to first-time buyers. Paid and organic usage rights, a revision round, and the delivery schedule are agreed before work begins.
What is your goal?
Blog
On Agentic Commerce, Part I: Intent
Why intent—not checkout—is the defining interface of agentic commerce, and why turning goals into outcomes is a network problem.
$1M to build the economic network for agentic commerce
Darwin has raised a $1M pre-seed led by a16z Speedrun to build the economic network where AI does business on your behalf.