Often analytics metrics can be vague. For example, bounce or engagement rate can be useful but what defines these metrics is hidden behind other abstract numbers. These numbers can often be incorrect which can negatively affect your insights and management.
That's why Darwin measures all typical behavioral interactions that occur on your site. For example, clicks, touches, scrolls. These can help you establish a more direct way of understanding how your design and text affect user behavior
Darwin measures every action that a user takes on your site and aggregates it in an analytically friendly manner. Here is a list of what we measure:
Knowing the amount of interactions users are having with your site allows for some interesting metrics regarding engagement, usability, bot flagging (bots interact strangely), and more.
Along with behavioral tracking, Darwin gives you several widgets to see how people are using your site.
You can see many of these on the behavior dashboard in the admin. A few widget examples: